About G5

Five operators who have run the projects they advise on

G5 Consulting is a boutique firm based in Berlin, founded on a simple observation: the advice European market entrants receive is usually written by people who have never delivered the thing they are advising on.

$150M+
Projects delivered collectively
12+
Countries worked in
5
Continents of experience
2025
Founded in Berlin
Our story

Built from five home markets into one Berlin base

We met in Berlin as engineers, founders and finance operators who had each spent a decade inside large organisations — Hyundai, LG, IAV, Hologic, Ameriabank, EY — and had each watched good businesses stall on entry to Europe for reasons that had nothing to do with their product.

Sometimes it was a compliance requirement discovered too late. Sometimes an investment case that no one had stress-tested against currency. Sometimes an AI pilot that worked in a demo and failed on real users. In every instance the missing thing was the same: someone who had done it before, in that market, in that discipline.

So we built the firm we would have wanted to hire. Five partners, five home markets — Armenia, Italy, South Korea, Turkey and India — and one rule: we only advise on work we have delivered ourselves.

The partners

Five experts. Zero generalists.

Shant Nokhoudian
Shant Nokhoudian
Infrastructure & Project Finance

Electrical engineer turned owner-side project lead, with more than $150M of electrical, construction and infrastructure work delivered across five countries — including a $152M aviation accommodation complex in Doha.

Previously Ameriabank and Seepacs Engineering. Works on design management, BIM coordination, value engineering and claims strategy.

Adriano Pitoni
Adriano Pitoni
Energy, R&D & Process Optimisation

Nanotechnology and physics engineer who led R&D programmes at Hologic in Paris before founding two ventures of his own in energy and diagnostics.

Founder of Zetis and Testblu. Works on regulated R&D, clinical validation strategy, renewable pipelines and process optimisation.

Pranshul Saxena
Pranshul Saxena
AI Strategy & Digital Transformation

CEO of Decrackle, an audio AI infrastructure company, and founder of Kuvaka Tech — a twenty-person studio that ships AI systems into production on fixed-scope sprints.

Works on AI opportunity mapping, agent orchestration, real-time data platforms and the engineering that makes pilots survive real users.

Mehmet Kiraz
Mehmet Kiraz
Autonomous Systems & Automotive

RWTH Aachen engineer, R&D engineer at IAV GmbH and research associate at TU Berlin, specialising in autonomous driving stacks, robotics and applied AI research.

Works on ADAS/AD integration and validation, sensor systems, simulation programmes and technical due diligence for investors.

Taewon Hwang
Taewon Hwang
Corporate Finance & Strategy

Finance project manager at Hyundai Motor, product planning at LG Electronics and mobility analyst at EY — the same market-entry question seen from inside three very different organisations.

Works on market entry strategy, investment cases, joint-venture structuring, FX and treasury frameworks and diligence support.

Why G5

We are not advisors who study your problem. We are operators who have lived it.

Five home markets, one Berlin base

Native-level regulatory and cultural fluency across Armenia, Italy, South Korea, Turkey and India — the exact corridors into Europe.

Engineering meets business strategy

Electrical, mechanical and AI systems depth alongside finance, strategy and go-to-market — in the same room, on the same engagement.

Confidential and conflict-free

No vendor relationships, no referral fees, no implementation partners to protect. Our advice is driven purely by your outcomes.

How we work

A structured process, a measurable end

Step 01

Understand your business

A 45-minute discovery call — no pitch, no deck — to align on the problem and what success actually looks like. If we are not the right team, we say so.

Step 02

Build a custom strategy

We map the right partners to your problem and build from your context — your constraints, your market, your data — not from a template library.

Step 03

Deliver & transfer results

We implement and optimise, then hand over full documentation so your team owns the outcome. No dependency, no retainer by default.

Ready to take your business into Europe?

Start with a conversation. We respond within one business day.